What are Motion Graphics in Video Editing?
Motion Graphics are essentially moving images or animations used to enhance a video. They can be used for anything, from adding text and graphics to creating entire compositions that move around on the screen.
When Should I use Motion Graphics?
Video editing is an extremely time-consuming process. Video editors often have numerous video projects that need to be turned around quickly without sacrificing quality. Animated graphics can help video editors save time by automating repetitive tasks like adding captions or credits to videos or animating graphics like logos and lower third text.
Why Should Video Editors Use Motion Graphics?
Motion Graphics are used in video projects to:
• Add text and graphics
• Create compositions that move around on the screen
• Help tell a story, convey information, or share knowledge with viewers
Using motion graphics for text is one of its most common uses. With animation software like Adobe After Effects, you can turn static images into living pieces of content. Animated graphic designs can make your content more impactful by adding visuals. It also helps keep your viewer engaged longer since they will be more focused on your video.
Luckily, Adobe has added Adobe After Effects to Adobe Creative Cloud. Premiere Pro Users can now use this program directly from their editing software instead of exporting videos to Adobe After Effects. Of course, you can use motion graphics for more than just adding text and graphics to a piece. For example, you can create compositions that move around the screen or morph into different shapes. This is especially useful for video editors trying to tell a story. Instead of talking in front of a static backdrop, you can add in some motions and transitions between scenes to make your video a little less flat. With this method, you will have more going on in your video, which essentially forces viewers to pay attention longer.
Animated graphic designs also help video editors with telling their stories
• By giving them another way to deliver information visually
• Another world/setting through animation and transitions
• Help capture and keep a viewer’s attention
This is especially true for videos with lots of dialogue and talking throughout the video. By adding some animated graphic designs, you can give your audience something to look at instead of just listening or waiting for someone to stop talking. This has the same effect as using text and graphics—capturing and keeping their attention longer, which is crucial since people lose focus after about four minutes. Motion graphics are not limited by time, either, so you can return them when it fits your story best. Besides, you can use them as standalone elements without any dialogue since they do not need words or subtitles to convey a message. This also means that you can use them in a series of videos without any interruption. Motion graphics are invaluable for video editors; they help save time by automating repetitive tasks and can also be used to tell a story or convey a message in various ways.
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